According to a release, co-star Josh Hutcherson – who plays Peeta Mellark in Gary Ross’s anticipated adaptation - -will be on hand to introduce the full teaser during the daily television program’s 8 a.m. hour, which is the highest-rated hour of the show. In addition to airing nationwide, Lionsgate reveals that the trailer will be beamed on Good Morning America’s jumbotron in New York City’s Times Square. That’s pretty damn cool.
It’s the latest in what has been a consistent marketing campaign for what Lionsgate hopes becomes a Twilight-sized or Harry Potter-sized film franchise. In August, an extremely brief clip aired on the MTV Video Music Awards. Since then, we’ve seen posters and viral sites attempting to draw fans into the Hunger Games experience.
The GMA clip, no doubt, will give fans the longest look at footage from the anticipated action-thriller. For those who don’t know, The Hunger Games adapts Suzanne Collins’ futuristic YA novel about a resilient teen (Jennifer Lawrence) who volunteers to participate in a televised game of survival in order to spare her family members. Liam Hemsworth, Stanley Tucci, Woody Harrelson, Elizabeth Banks and Donald Sutherland co-star in Ross’s film, which is due in theaters on March 23.
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